Even though forgetting is such a common occurrence, scientists have not reached a consensus as to how it happens. One theory is that information simply decays from our memory—we forget things because too much time has passed. Another idea states is that forgetfulness occurs when we confuse an item with other items that we have previously encountered (also known as temporal confusability).
The authors conclude that “it is possible to alleviate and even reverse the classic pattern of forgetting by making information distinct, so that it stands out relative to its background”. These findings have very important implications not just for everyday memory use, but also for educational practices and for populations with memory problems, such as the elderly.
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